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Backstage at the Marmite Oxford Street Lights Switch-on 2012

Posted by Seamus
On Monday 5th November, I was invited to be a behind the scenes reported for Marmite at the Marmite Oxford Street Lights Switch-on Event. It was a fantastic event with the cast from Scrooge, Lawson, Leona Lewis and Robbie Williams. Not having done the reporter thing, I was nervous, but it took perhaps only a nano-second for me to agree to step-up to the mic and stick my face in-front of the camera. Scrooge is a new musical in London, Lawson have a new single in the charts, Leona didn't have much to promote and Robbie had a new album launched that day and his single "Candy" had just gone to Number 1 in the official music charts - so everyone was up for a great time. I snuck a look at the lights before meeting up with the Marmite team. They looked good, but I couldn't get to my head around how the "interactive" banner - I just had to wait the official switch-on to see! We did some nosing around backstage, made up of two tour buses, one for Robbie and the other for Leona and Lawson. A small area was set aside for the meet and greets and an outside broadcast unit for the live editing and broadcast of the show. The stage was up high and if you suffered from vertigo, it wasn't the place to be :-) It was a great view of Oxford Street, from Centre Point to Marble Arch. We shot two videos. One I did on my trusty iPhone and the other done professionally by Marmite. I cannot express my gratitude for the brilliant editing of the Marmite Backstage Video as it makes me look half competent as a reporter, though I don't think my day-job is in jeopardy! On twitter (@seamuswaldron), I was getting large numbers of followers and I was posting lots of little updates with the hashtag #marmitexmaslights. The social media side of things was really interesting as I was posting photos first to Instagram and then pushing to Twitter and Facebook. When I posted the videos, I got the most interactions when the video was posted to Facebook - as opposed to linking to a video on YouTube. From a nerdy point of view, that was really interesting. Loads of old friends and strangers have given me great feedback on the videos and I thank you all for your kind words. It was a fantastic day and I cannot thank Marmite enough for inviting me behind the scenes, I hope they come up with another bonkers idea and ask me back again! Oh yes, the interactive Marmite lights? Check this out.... If you want a chance to be in lights and being an Oxford Street super star? Love Marmite or hate Marmite, you could shine in the Marmite Oxford Street Xmas Lights by simply uploading your photo via the app on the Marmite Facebook page. Smile if you love, grimace if you hate it, there's space for lovers and haters! https://www.facebook.com/Marmite/app_478792335486805
Categories: Pop Culture References , Advertising Campaigns , Celebrity Endorsements

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