Marmite is owned by Unilever, and has been for years. In March 2026 Unilever agreed to sell its food business, Marmite included, to the American firm McCormick, a deal set to complete around mid-2027. Until it closes, Marmite remains a Unilever brand.
I Love Marmite: 200+ articles about Britain's most divisive food
Marmite is the British yeast-extract spread first produced in 1902 in Burton-on-Trent. It is manufactured by Unilever, and from mid-2027 by McCormick after the March 2026 acquisition agreement closes. The thick, dark, glossy paste is famous for its strong salty flavour and the polarising reactions it produces, which gave the brand its 1996 slogan "love it or hate it". This site, I Love Marmite, was founded on ilovemarmite.com in 2000, ran there until 2016, and was restarted on ilovemarmite.co.uk in 2025 with the original archive republished. It covers 120+ years of Marmite history, the McCormick takeover, recipes, products, and the occasional bit of utter bonkers.
Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended
Marmite reissued the Ma'amite pun for the 2022 Platinum Jubilee: purple Union-Jack label, yellow lid, royal warrant. Then the Queen died three months later, turning the last commemorative jar of her reign into an accidental full stop.
Every Marmite-flavoured snack on UK shelves: crisps, popcorn, peanuts, rice cakes and the rest
Every Marmite-flavoured snack on UK shelves in 2026: Walkers crisps, Joe & Seph's popcorn, KP peanuts, the discontinued Special K cereal and Cadbury chocolate, and what the licensing strategy tells you about the brand.
"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand
Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
Is Marmite vegan, vegetarian, kosher, gluten-free, halal? The dietary status of every variant
A different answer for almost every diet. Marmite is vegan, vegetarian and KLBD-certified kosher; it is NOT gluten free (the yeast is grown on barley and wheat); and it is permissible but not certified halal.
The Marmite WWII workers' campaign: how a brown jar became part of the war effort
Marmite's Second World War story: the B-vitamin workers' advertising in factory press, the Red Cross parcels to prisoners of war, the desert and jungle field rations, and what the wartime ads actually looked like.
Is Marmite good for you? The nutrition case, with the caveats included
Marmite gets opposite write-ups in the press most weeks. The honest nutrition case: a real B12 and folic acid contribution per teaspoon, a salt warning that matters for some people and is overstated for most.
Marmite Squeezy: the case for the bottle, and the small Marmite-jar argument it inherits
The Squeezy bottle solved three real problems with the jar: the knife, the contamination, and the wasted last third. When the bottle wins, when the jar wins, and why the recipe inside is subtly different.
What is Marmite actually made of? A look at the ingredients list, in plain English
The eight things on a Marmite jar's label, in plain English: yeast extract, salt, vegetable juice, spice extracts, and the B vitamins added since the 1930s. The brewing connection, the B12 question, and what is not in the jar.
Marmite popcorn is the savoury-snack idea that should have happened a decade ago
Marmite popcorn is the savoury snack hiding in your cupboard. The eight-minute stovetop recipe, why the butter carrier matters, the two mistakes to avoid, and why the homemade version beats anything in a bag.
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