Marmite's 'Love it or Hate it' slogan has transcended breakfast to become one of the most recognisable memes in British popular culture.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: marketing | View all articles
Marmite Vaseline April Fools
A limited edition Marmite Vaseline lip therapy sounded plausible enough to fool many - but it was just an April Fool's joke. Or was it?
The Secret Marmarati Society
The Marmarati was a genius marketing campaign creating a secret society of elite Marmite lovers with exclusive members and rituals.
FanCulture: The Evolution of influence
FanCulture is a short film exploring the role fans play in brands and marketing, featuring Marmite as a prime example.
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