Marmite's famously divisive flavour has transcended the breakfast table to become a cultural touchstone, fueling countless memes, jokes, and social media trends that celebrate its polarizing appeal.
Showing articles tagged with: marketing | View all articles
The April Fool's Joke That Was Almost Too Believable
For a brief, shining moment on April 1st, 2011, the world believed in Marmite-flavoured Vaseline. It was a masterful prank that captured the nation's imagination.
The Secret of the Marmarati: An Invitation to the Elite
In 2009, a mysterious, Victorian-style secret society emerged from the shadows, seeking the most devoted lovers of Marmite to join its exclusive ranks. This was the tale of the Marmarati.
FanCulture: The Evolution of influence
FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November. You will see me talking a lot about Marmite and eating it :-) I do also talk some sense about FanCulture in the digital age. Also featuring expert opinion and insight from academics, marketeers and other fans (Marmite, Nike and Sony). This documentary looks at how a brand can identify their fans and, more importantly, harness their passion. <center> <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/"><img src="siteimages/fanculture-watch.jpg"></a> </center> See the documentary on the <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/">WeAreAmplify</a> website.
Page 1 of 1
