The TikTok umami-bomb trend has put Marmite in stews, ragus, and brownies. The trick is real, but Nigella was doing it in 2010.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: britishfood | View all articles
Marmite Hummus is real, and it is mostly fine
Marmite has launched a hummus, as a permanent product, in the chilled aisle. It is, to mild surprise, mostly fine and actually quite useful.
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
Marmite Sausage Wins Award
Morgan's Country Butchers from Waters Tump near Newport won a national award for their innovative Marmite-flavoured sausage creation.
Official Marmite Popcorn
Gourmet popcorn brand Joe & Seph's partners with Unilever to bring official Marmite-flavoured popcorn to UK stores.
Marmite Toasties Hit UK Cafes
As autumn arrives, UK cafe chains are adding Marmite toasties to their menus, bringing the iconic spread into mainstream cafe culture.
50 Years of Marmite Innovation
In September 2025, Marmite celebrated 50 years as one of Britain's most distinctive and beloved brands with special anniversary events.
M&S Marmite Pizza & Mac Cheese
Marks & Spencer launched Marmite pizza and mac & cheese in a game-changing partnership that brought the spread to new food categories.
Marmite Popcorn Slab Launches
Marmite has done it again - combining the iconic yeast extract with crunchy popcorn in an innovative slab format that's taking snack lovers by storm.
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