American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: viral | View all articles
Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
Marmite Jar's Flat Sides Explained
In 2025, the internet discovered Marmite jars have flat sides for easy scraping - a feature that's actually been there for decades.
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