American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
The umami-bomb trend is just cooks discovering what Nigella has been doing for years
The TikTok umami-bomb trend has put Marmite in stews, ragus, and brownies. The trick is real, but Nigella was doing it in 2010.
TikTok discovers Marmite, again, but louder this time
TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
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