adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: umami | View all articles
The Marmite Bolognese that broke TikTok, written down properly
The Marmite Bolognese the umami-bomb crowd is making wrong on TikTok, written down properly. One teaspoon, for four people. Stop using more.
The umami-bomb trend is just cooks discovering what Nigella has been doing for years
The TikTok umami-bomb trend has put Marmite in stews, ragus, and brownies. The trick is real, but Nigella was doing it in 2010.
Marmite Glazed Vegetables
For those who appreciate distinctive flavour, Marmite offers an unexpected yet delightful addition to roasted vegetables as a savoury glaze.
Marmite: A Vegan Essential
Marmite holds a special place in vegan and vegetarian diets as an excellent source of vitamin B12 and other essential nutrients.
Marmite Cocktails: Savoury Twist
Adventurous bartenders are adding Marmite to cocktails, creating savoury drinks that divide opinion as much as the spread itself.
M&S Marmite Pizza & Mac Cheese
Marks & Spencer launched Marmite pizza and mac & cheese in a game-changing partnership that brought the spread to new food categories.
Marmite in British Comfort Food
For many Brits, Marmite extends far beyond breakfast toast into comfort food classics from cheese on toast to shepherd's pie.
The Hearty Helper: Marmite's Role in Soups
A spoonful of Marmite can transform a simple soup into a rich, umami-packed delight, adding depth and complexity that belies its humble origins as a spread.
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