For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars. So, you are out of luck if your nearest and dearest has the pet name; 'Bae', 'Snookums' or 'Baby Cakes', everything else, you are good to go....
Here is the full press release.....
Marmite is today launching its new limited edition Valentine's Day jars, which lovers can personalise with the name of their other half via the spread's Facebook page. However, the service comes with a catch, as the makers of the popular toast topper have also banned Britain's most cringe-worthy pet names from appearing on the iconic jars.
New research (Research was carried out by One Poll, surveying a total of 2,000 UK adults <i>[so lets not judge the whole country... - ED]</i> ) shows that 'Bae', 'Snookums' and 'Baby Cakes' are the country's top three most hated terms of endearment. In response, Marmite will be closing the lid on these names once and for all by banning then from its personalisation service.
With 'Bae' having seen a huge surge in usage amongst teens during 2015, it's no surprise that this particularly stomach-curdling term has made it into the top three - with 18-24 year olds being revealed as the biggest 'Bae' haters, accounting for a third of the votes.
By contrast, some of the most tolerated names included 'Honey' and 'Treacle', with 'Sweetness' coming in as the least-hated of the lot, garnering only 1.8% of the vote. And whilst the female voice led the way for votes against the top three terms, men outnumbered women when it came to their hatred of the more 'traditional' pet names such as 'Darling' and 'Babes'.
Philippa Atkinson, Marmite Brand Manager, commented: "We're delighted to launch our limited edition Valentine's Day jars just in time for lovers to purchase for their 'bae'. We appreciate that Marmite is a spread best enjoyed at breakfast, and nobody wants a side helping of nausea first thing in the morning, so thought it made perfect sense to ban the most hated pet names. Who knows, we may even be responsible for saving some relationships along the way..."
Valentine's romancers will be able to choose between two limited edition 'Pot of Love' designs - one with the line "Will you be my Valentine?" and one declaring "Love me or hate me, I'm yours".
For those looking to surprise their loved ones with a personalised, limited edition Valentine's jar of Marmite, these will be available to customise and purchase at the personalisation <a href="http://social.marmite.co.uk/microsite/mobile.php">Facebook app</a>. The jars will be retailing at £4.99.
