More than just a spread, Marmite has permeated popular culture, becoming a metaphor for divisive opinions and appearing in literature, film, and television. Explore its unexpected presence in the cultural landscape.

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FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November. You will see me talking a lot about Marmite and eating it :-) I do also talk some sense about FanCulture in the digital age. Also featuring expert opinion and insight from academics, marketeers and other fans (Marmite, Nike and Sony). This documentary looks at how a brand can identify their fans and, more importantly, harness their passion. <center> <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/"><img src="siteimages/fanculture-watch.jpg"></a> </center> See the documentary on the <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/">WeAreAmplify</a> website.

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Oh dear God, what some people will do......<br/> A short film made for an Avant Garde film project (National Diploma Media at Guildford College). The main theme being an unhealthy obsession with Marmite.<br/> <center> <a href="http://www.youtube.com/v/bfWND0WVD8o" target="_new" title="An ode to a jar of Marmite" alt="An ode to a jar of Marmite"> <img src="http://img.youtube.com/vi/bfWND0WVD8o/0.jpg" title="An ode to a jar of Marmite" dalt="An ode to a jar of Marmite"/></a> </center>

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