The British press has spent six weeks comparing the McCormick-Marmite deal to Mondelez-Cadbury. The comparison is wrong. Here is a proper analysis of what is actually likely to happen to Marmite, the Burton-on-Trent factory, and the 240 jobs that depend on it.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: schwartz | View all articles
What happened to Schwartz: the 42-year case study for what comes next for Marmite
Schwartz is the closest single analogue to Marmite under McCormick. A British heritage food brand, bought by the same American owner, kept its name, its factory and its recipe for forty-two years. Here is what that actually looked like.
Five spice acquisitions, one pattern: what McCormick does with European heritage brands
A close look at five McCormick acquisitions of European and Antipodean heritage brands, and what the pattern across them suggests will happen next to Marmite.
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